If the old adage, Location, location, location’ applies to buying property, ‘communication, communication, communication’ is what applies to CTA!
From its founding 25 years ago, the whole aim of CTA has been to communicate the love of Jesus to mankind, whether through documentary, evangelistic film or Bible exposition.
The earliest chapters of the Bible reveal God’s desire to communicate with man, and right through the scriptures there are numerous references to God speaking with his servants.
In the New Testament, in Matthew 4 v 18 – 20, Jesus calls two fishermen, Peter and Andrew, to leave their nets and to follow Him, saying that He would make them fishers of men. Jesus spoke to them where they were: they were just going about their ordinary everyday lives with no suspicion that day that something was about to happen that would change their lives for eternity.
Jesus spoke to them in language they would understand: He said, ‘Follow me, and I will make you fishers of men’.
In John 4 we find the story of Jesus and the Samaritan woman by the well. Jesus knew all about her situation, and when challenged, she was amazed at Jesus’ knowledge. He had perception to see her current situation and needs.
The gospels are littered with numerous parables – just storytelling – which Jesus used powerfully to communicate with the people.
Our aim at CTA remains: to use visual communication to reach people where they are, in language they will identify with and understand, and to tell stories that will point people to Jesus.
Mark 6 v 54 says: ‘When they came out of the boat, immediately the people recognised him’. In this 21st century, our prayer is that CTA will be a powerful means for people to recognise Him.
David Gee, Chairman of trustees